For season 29, South Park is filing a name-change form. Creators Matt Stone and Trey Parker said Tuesday, Sept. 8, 2026, that the Comedy Central series will be known as “South America” — a tongue-in-cheek rebrand aimed at President Donald Trump’s habit of sticking “America” on maps, lakes, and now, he suggested, a state.

“Inspired by the bravery and patriotism of Apple and Google, we are changing the name of South Park to SOUTH AMERICA. We especially want to thank our parent company Paramount — a Skydance Capitulation.”

The Guardian reported the statement as satire with a corporate edge. Apple and Google updated maps after Trump pushed to rename the Gulf of Mexico the “Gulf of America” early in his second term; last month, as U.S.–Canada trade fights escalated, the administration pressed to relabel Lake Ontario “Lake America.” A day before the South Park gag, Trump posted an AI-generated video suggesting New Mexico become “New America” — a move Democrats called a distraction, and one the federal government has no power to force on a state.

Insanity Developing already covered Iceland summoning the U.S. ambassador over a Trump Truth Social map draping allies under the U.S. flag. The rename gag is the same habit, roasted from a writers’ room that has spent seasons putting Trump in bed with Satan and melting Kristi Noem’s Botox on camera.

Paramount Skydance in the punchline

Calling Paramount a “Skydance Capitulation” lands as parent Paramount Skydance — owned by Trump ally David Ellison — is positioned to become one of the biggest U.S. media conglomerates after the Trump administration approved its roughly $111 billion merger with Warner Bros. Discovery, a deal that drew industry backlash. The joke is that map apps and media parents fold first; the show keeps the insult.

Season 29 premieres Sept. 16 on Comedy Central and streams globally on Paramount+. Whether the on-air title card actually reads “South America” for a full season or a cold-open bit is Parker and Stone’s problem. The point of the press statement was clearer than any cartographer’s brief: when governments and platforms rename the map to flatter power, the satire renames itself to match.

Sources